Shop By Age

The rainshower bath ball is a bumpy, textural ball to encourage discovery and visual exploration with water play! Dunk the ball in the bath and see the different water patterns from each of the soft, flexible bumps. Separate the ball into 2 halves by unsc

HAVE A CRACKING GOOD TIME: Inspired by the best-selling book by Dawn McMillan and Ross Kinnaird, this hilarious 2-4 player card game for ages 5 and up makes a great funny gift for anyone who likes to laugh.
FIND THE PERFECT BUTT: Finding out your butt i

Some ideas just click. More Roads equals more adventures, more imagination and more fun! Kids can connect their MAGNA-TILES® worlds with these fan-favorite, multi-purpose pieces. Includes Square and Curved pieces for a variety of building options and raci

Ready for new adventures in your MAGNA-TILES world? Designed to ride along traditional Square tiles, as well as our new Ramps and Roads, Dashers are a fun way to add even more imaginative play to your MAGNA-TILES day!

Let the construction begin with these durable, plastic trucks. Your little one will be entertained for hours and learn basic work vehicle functions too! Take these sturdy little trucks to the beach, in the car or just use them at home--they are convenient

Fill 'N' Spill Action Cups include 4 interchangeable, brightly colored bath cups to create different effects in the tub. One cup strains water, another has a spinning propeller and the third features a peek-a-boo friend that loves to float up when filled

Pizza Party by University Games is an exciting, fast-paced matching game that's perfect for players of all ages. In this game, players compete head-to-head to create a perfect pizza by matching their topping tiles with the toppings on the order cards. The

The HEXBUG Spider is an electro mechanical marvel to watch and operate. As you control this bug, you see the complexity of its internal mechanisms. Features 360 degree steering, and LED forward eye, and two-channel infrared remote control. The remote allo

Wasp is joining the ranks of the HEXBUG robotic creatures! Like the other robotic bugs, Wasp has a translucent design sparking interest in young minds of the inner workings of robotic creatures. Use the IR remote control to make Wasp move in a life-like c

Tilly is a whimsical monkey with a heartwarming expression and ultra-soft plush fur in coffee-and-cream hues 15"

Isabelle the plush Rainbow Stripe Soft Doll is ready for a day of play and games! Designed with a plump, cuddly form and embroidered facial features, Isabelle is an ideal pal for the littlest people.

SAFE SPACE: Give children somewhere to freely express themselves with this cool journal! Boys and girls alike can have fun as they write down and lock up their innermost thoughts and feelings.
KEEP MEMORIES: Imagine what you can do with your ow

Let your little synth pop rock star go wild with the Power Star Keytar!

4 instrument settings: piano, organ, and 2 electric guitar
8 rhythm patterns: Swing, waltz, rock, disco, twist, blues, pop and beat
19 demo songs
Sustain/Vibrat

The most outrageous game you will ever play - if you play it with the right people.

Pop, Pop, Pop-A-Tune! This colorful piano entertains little ones with its exciting popping action. Press a key and watch a ball pop up like magic! Your child will experience the joy of making music while learning color recognition and cause and effect. Th

Construct 3 amazing wind-up machines all with 1 amazing set! Try your hand at constructing a robot, a race car, or a countdown timer and learn how these simple machines can run with no batteries or electricity! Here's a hint: these machines are powered by

Mix up a rainbow of mouth-wateringly delicious lip balms and lip glosses. Experiment with a vibrant spectrum of colors and flavors to create your own personalized lip products. This cosmetics laboratory includes a special workstation and all the ingredien

Dolly Eric is a baby‘s very first playmate and soft cuddly at the same time, with fascinating features to touch and discover. When rolled up, this cuddly is transformed into a cute play figure. Materials: cotton, elasthane, polyester. Dimensions: L 9½“ x

A playful planning and problem solving game with a unique, twisting game board. With 60 challenges - from easy to expert - Apple Twist offers plenty of food for thought!

Volcanic explosions, molten lava, and ferocious dinosaurs are bursting onto the scene! This Dino World set features four oversized, fully-magnetic dinosaurs and brightly-colored, volcanic-themed tiles for play potential that never goes extinct.