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Kids can use their imagination to combine Snap Circuits® with ordinary building bricks and make endless combinations of construction and circuitry.

Create pretend play tacos, burritos, fajitas, and more! Choose play food ingredients, pretend to grill sliceable wooden ingredients on the skillet, fill a felt tortilla or a durable hard taco shell, and serve with a choice of play toppings! The 43-piece s

Whip up delicious playtime smoothies with this pretend play blender! Use the wooden knife to slice and wooden fruits and vegetables, choose other healthful ingredients, like kale or protein powder, and pop them in the blender. Add a dash of pretend milk,

Transform your thoughts into shapes!
A twistable challenge of unlimited puzzle shapes!
Turn a snake into a dog, a ball into a duck, or a heart into a space ship.
Great Fidget Toy.
Puzzle Measures 3"x 3" when formed into a ball

Make these magical creatures fly up to 30 feet.

Includes two 4" unicorn flingers. 5yr+

And you never thought leaky pipes could be fun. But our version makes bath time a scooping and pouring extravaganza. PIPES come in five shapes that can be used individually or put together to make a chain. They suction to the wall so the water goes back i

Make bathtime a time of curiosity and learning! Introduce your curious little reader to George with this delightful, waterproof bath book and floating toy boat.

In this vinyl bath book, Curious George visits the beach and takes a trip in his little boa

Children will love this tale about a houseful of sleepy people and animals that all want to nap in the same place! Full of repetition and whimsy, the book features dreamy illustrations that create a relaxed yet colorful world that just might help children

Kids of all ages will expand their Mad Mattr building prowess with the amazing Mad Mattr Tool Box! With 20 tools and two 5oz packs of Mad Mattr included in the portable tool box, there are endless ways to maximize your construction play. Press it, mold it

Boogie down when you drop this fragrant fizzer. (There’s a color changing light inside!) Watch carefully as this fruit punch fizzer dissolves, because there’s a fun surprise inside. Perfect for adults and kids alike. (Everyone loves surprises.) Use one bo

This floral fizzer packs a punch of pure flower power. Watch carefully as this primrose fizzer dissolves, because there’s a fun surprise inside. Perfect for adults and kids alike. (Everyone loves surprises.) Use one bomb per bath.

Introduced in 1965, the Fisher-Price See 'N Say Farmers Says was the first talking toy that allowed children to pick the exact phrase they wanted to hear. The classic Farmer Says teaches about 12 animals and the sound they make. Point the arrow and pull t

The rainbow graphics on the base and cap match perfectly to the rainbow of the multi-colored glass globe as the white lava passes through the moving lava, absorbing the different colors and changing tone. The beautiful rainbow lamp will bring color and a

A beautiful keep-their-attention toy; features 5 vibrant Silicone Bubbles built into a plastic frame
Simple yet brilliant; push and pop them, Poke and grab them; a perfect, portable sensory delight
Great for babies and toddlers ages 10 months+; BPA-free

Stitch and stuff an assortment of fuzzy animals from felt.

These mini plushies deliver full-sized fun, and everything you need to make up to 14 animals is included. Add extra accessories like hats, bows, and glasses to personalize your animals.

We m

20-page interactive sturdy board book with buttons to press and “pop” on every page
Poke the dots as you make your way through the dinosaur alphabet and learn fun facts along the way
Poke-a-Dot books encourage language development, counting, and fine m

Kids of all ages love to stretch their imagination muscle with Mad Mattr! This super-soft building compound easily molds and shapes into endless creations, inspiring open-ended play. Cleanup’s a breeze, and when molded and sculpted into any shape you like

Show baby around the house in a book that’s indestructible!

What will you find in the bathroom? The tub!
What will you find in the kitchen? A high chair!
What will you find in the bedroom? Baby’s teddy bear!

Indestructibles is the trusted series

The friendly face of our Silly Little Sloth Teether and its 100% safe silicone teething ring are just what Baby needs for those difficult teething days! Our sloth’s happy expression and warm tan materials come together for a sophisticated infant soft toy.

Drift away on a peaceful sea with our Playful Little Mermaid Teether. Featuring a pastel green teething ring made of safe 100% silicone, this mermaid soft toy is here to soothe Baby. Featuring gentle green and pink fish scale scallop pattern over her body